Santana Equipment Trading Company was created by a young International Marketing graduate from SIU named Eric Davidson. Fresh out of school, Eric was hired by the Flaska Brothers at Forklift Exchange, where he spent 4 years learning the basic trade. Eric then moved on to Atlas Lift Truck to expand his experience and expertise, where he was mentored by industry great Howard Bernstein for the next several years. In 1999, Eric became extremely hungry to start his own company. Due to his sustained success as a sales person, he knew he could succeed at building his own organization.